Meet the Team: Beth Hallett

Meet the Team: Beth Hallett For the second instalment of our Meet the Team series, we wanted to introduce our Client Account Manager, Beth Hallett. Having initially joined the team as a Field & Admin Executive back in March 2022, Beth has proved herself a force to be reckoned with in the world of field […]

Meet the Team: Pip Parry

To kick things off, we’re starting with me, Pip Parry — Sales Director at Mirror. I’m excited to share a bit about my role, my journey, and what motivates me in the fast-paced, ever-changing world of field marketing.

6 Tricks to Make Halloween a Treat for your Brand

6 Tricks to Make Halloween a Treat for your Brand As the autumn leaves start to fall and the air gets cooler, retailers across the UK are preparing for one of the most exciting — and profitable — times of the year: Halloween. In the weeks leading up to Halloween, sales skyrocket for all sorts […]

Beat the Christmas Rush with Mirror

Beat the Christmas Rush with Mirror! Working with Brands Providing Outsourced Sales Teams. Auditing, POS Placement, Check & Fix, Sampling, Person In a Place to do a Task! While the ongoing cost of living crisis and rise of online shopping has seen in-store sales over the Christmas period fall over the last few years, the […]

Increasing Visibility with Sampling & Demonstrations

Increasing Visibility with Sampling & Demonstrations In an increasingly online world, there is still no commodity more powerful than the human touch.  Sampling & Demonstrations give consumers the ability to touch, feel and sense your product or brand, allowing them to connect and, most importantly, ask questions, learn and engage with a person. People buy […]

An Introduction to Field Marketing

An Introduction to Field Marketing Field Marketing involves any marketing activities carried out by a business organisation “in the field.”  In other words, it goes beyond online marketing approaches and interacts with the potential customers personally. The types of field marketing activities carried out can include face-to-face interactions with prospective customers, such as street promotions, […]

Embracing the Power of Point of Sale!

Embracing the Power of Point of Sale! Looking to insert your products directly into shoppers’ paths in-store? Point of Sale displays are the perfect solution!  In particular, Point of Sale displays are great for pushing products that shoppers are likely to impulse buy rather than a planned purchase.  These displays usually occupy floor space throughout […]

Introducing our New Website!

Introducing our New Website! More than a year in the making, we’re proud to announce that our brand new website is now LIVE!  Designed with our clients’ needs in mind, our new website provides a more streamlined user experience, enabling clients and prospects to easily access information on our wide range of field marketing services. […]

What Were We Buying in 2023?

What Were We Buying in 2023? With the BRC reporting that food inflation reached a colossal high of 15.7% in April, pricing and promotions quickly became the industry buzzwords of 2023 with brands all competing to win the custom of consumers who were already spending more while buying less!  And while food inflation may have […]

It’s the Most Wonderful Time of the Year! 🎄

It’s the Most Wonderful Time of the Year! 🎄 And just like that, the festive season is upon us and 2023 is swiftly drawing to a close. It’s been an exciting year of firsts and lasts. From the coronation of a new king (hello extra Bank Holiday 👀) to Elton John bidding a final “Farewell” […]