Increasing Visibility with Sampling & Demonstrations
Increasing Visibility with Sampling & Demonstrations In an increasingly online world, there is still no commodity more powerful than the human touch. Sampling & Demonstrations give consumers the ability to touch, feel and sense your product or brand, allowing them to connect and, most importantly, ask questions, learn and engage with a person. People buy […]
An Introduction to Field Marketing
An Introduction to Field Marketing Field Marketing involves any marketing activities carried out by a business organisation “in the field.” In other words, it goes beyond online marketing approaches and interacts with the potential customers personally. The types of field marketing activities carried out can include face-to-face interactions with prospective customers, such as street promotions, […]
Embracing the Power of Point of Sale!
Embracing the Power of Point of Sale! Looking to insert your products directly into shoppers’ paths in-store? Point of Sale displays are the perfect solution! In particular, Point of Sale displays are great for pushing products that shoppers are likely to impulse buy rather than a planned purchase. These displays usually occupy floor space throughout […]
Introducing our New Website!
Introducing our New Website! More than a year in the making, we’re proud to announce that our brand new website is now LIVE! Designed with our clients’ needs in mind, our new website provides a more streamlined user experience, enabling clients and prospects to easily access information on our wide range of field marketing services. […]
What Were We Buying in 2023?
What Were We Buying in 2023? With the BRC reporting that food inflation reached a colossal high of 15.7% in April, pricing and promotions quickly became the industry buzzwords of 2023 with brands all competing to win the custom of consumers who were already spending more while buying less! And while food inflation may have […]
It’s the Most Wonderful Time of the Year! 🎄
It’s the Most Wonderful Time of the Year! 🎄 And just like that, the festive season is upon us and 2023 is swiftly drawing to a close. It’s been an exciting year of firsts and lasts. From the coronation of a new king (hello extra Bank Holiday 👀) to Elton John bidding a final “Farewell” […]
The Importance of Point of Sale
The Importance of Point of Sale Every industry has its own jargon or lingo, and the world of Field Marketing is no different! So, if you often find yourself getting lost in sector-related acronyms such as POP and POS, this article is a great way to get better acquainted with POS (that’s Point of Sale […]
Driving Sales into Wholesale & Convenience with Mirror
Driving Sales into Wholesale & Convenience with Mirror With over 90 years’ combined field marketing experience, Mirror are the brave, ballsy and fun independently owned agency behind some of the UK’s largest and best emerging brands’ top marketing activation campaigns. And thanks to our partnership with Wholesale Brand Management (formerly Scot Serve), we are your […]