Meet the team

Meet the team

Management Team

Sophie Webber Mirror management

Sophia Webber

Owner / MD

Sophia Webber

Commercial Director

I established Mirror Marketing in 2011 and love what we do! I started my career as a rep on the road. I provide a hands on approach with clients to ensure smooth running and high standards are aspired to by all.

Pip Parry

Sales Director

Pip Parry

Sales Director

I head up Mirror’s formidable Sales Team. I love chatting with prospective clients and creating incredible tangible campaigns for brands. FUN FACT: I have far too many party tricks to mention!
Jo Brankin

Jo Brankin

Finance Manager

Jo Brankin

Finance Manager

Figures, Forklifts and Fun – who would have put these all together, but this sums me up! 100% happy to help. 10/10 for enthusiasm and office giggles. Geek fact: I genuinely enjoy excel spreadsheets & love hearing of a new shortcut – not sure my colleagues share the feeling!

Fiona Gubbins

Operations Director

Fiona Gubbins

Operations Director

Functional, factual and full of solutions. A fountain of knowledge and always thinking ahead.

Top of the Ops is the role for me.

Sharon McPake

Sharon McPake

Head of Field

Sharon McPake

Head of Field

I’m organised, reliable and solutions-focused, with a passion for delivering successful campaigns. I enjoy solving problems, building strong relationships with the field and supporting teams to achieve great results. I thrive on the variety each campaign brings and believe clear communication is key to success.

Client Services Team

Zara Cauldwell

Client Manager

Zara Cauldwell

Client Manager

I’ve always got our clients’ best interests at heart and enjoy building and maintaining strong partnerships, afterall it’s what we do! I am one of life’s doers and I’m all about getting the job done, and done well. I’m happy to help and love to have a chat and a laugh and see the brighter side of life.
Beth Hallett

Beth Hallett

Client Executive

Beth Hallett

Client Executive

I love to help grow clients ideas from a small seed all the way through to a bright, colourful flower! Starting out on the road as a merchandiser, I can really understand exactly what needs to be implemented and produce outcomes for just what my client needs. In my down time I love to travel and my favourite winter activity is snowboarding and a little bit of Après Ski!

Sharon Alexander

Client Manager

Sharon Alexander

Client Manager

I have worked in Field Marketing since 2006, collaborating with clients in consumer electronics, gaming, FMCG (Pet Food, Confectionery, Alcohol, Household, and more). I love building relationships to achieve clients’ brand goals and am passionate—sometimes a bit too excited—about our work. Being part of the Mirror family, with its passionate and fun team, is a joy.

Erin Willett

Client Executive

Erin Willett

Client Executive

I’m a hands-on and enjoy building strong client relationships and turning ideas into successful campaigns. Communication, organisation and systems are at the heart of how I work, and I take pride in delivering the best possible results. Reporting is my forte, and I love using insights to demonstrate campaign success.