At a retail in-store level, merchandising refers to the variety of products for sale and the display of those products in such a way that it stimulates interest and entices customers to purchase.
We create consumer awareness through effective merchandising, clear planogram implementation and category signposting which is known to drive people to buy.
Our merchandising activities are often based around a Check & Fix. Simply this type of visit would involve:
- Check what is on display
- Match the stock levels to the system and correct where required
- Merchandise with more stock and face up
- Ensure Shelf Edge Price Label sited
- Check promotions are running and activated
An audit is a systematic and independent examination of in store compliance and stock holding.
Brands can pay substantial amounts of money to be on promotion in store, all too often to find the retailer has not set the promotion up properly. This results in valuable lost sales, however by sending a team in to check this can be rectified swiftly.