The goal of demonstration is to introduce customers to the product in hopes of getting them to purchase. By engaging with customers Face to Face the power of the brand can be unleashed.
Sampling food products is a great way to encourage trial which in turn drives sales.
Mirror Marketing can offer sampling almost everywhere – here are some ideas;
- Supermarkets / Retail Chains
- Train Stations / Cities
- Geurilla Sampling
- Wholesale Cash & Carry – Trade Days
- Trade Shows
70% of UK citizens “SHOWROOM” ie look & try in store then go on to complete purchase online. By having a demonstrator in store the consumer is more likely to engage and purchase on the day through a ‘built trust’. By having a promotion on the day this encourages sales and is extremely effective.