Direct Sales – To syndicate or not to syndicate this is the question! We are regularly asked to buddy up brands for sales drives, giving an element of cost-sharing to reduce overall spend. On the face…
Read MoreThe growing trend is set to outlive the pandemic with 91% of people saying they’ll continue to shop locally – after all restrictions end (Barclaycard Payments). The pandemic has seen consumers step up and support the…
Read MoreThe benefits of making decisions with data are well-documented. A recent Economist Intelligence Unit survey found that 43 % of senior executives believe data is “extremely important” to strategic decision-making. MIRROR PROCESS – It’s ‘LOGIC-al’ Accuracy…
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