Gardening & Horticulture and why Mirror will help your brand bloom!

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Collect Convenient sales… with you Christmas Presence

Where are we at for 2021 Golden’s quarter? We know the golden quarter sales of 2020 showed a huge shift, with 48% of all customers spending taking place online, according to Barclays Bank. The switch to online…

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Beat the rush for the best Christmas Presence…

Who has ever watched a Santa dash or attended the local park run just before Christmas… It is a fabulous site of 100’s Father Christmas’ sprinting around the streets or parkland. At Mirror we genuinely believe…

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Let’s learn from Last years Golden Quarter…

I know for many… looking back over the last 18 months can be quite a difficult viewing! So, let’s be brave and rewind halfway to retail’s commonly named ‘Golden quarter’.  It was like Charles Dickens’ Christmas…

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Is it always good to share? Syndicated v Solus when direct selling…

Direct Sales – To syndicate or not to syndicate this is the question!  We are regularly asked to buddy up brands for sales drives, giving an element of cost-sharing to reduce overall spend. On the face…

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Here’s why brands should focus on Convenience… post lockdown!

The growing trend is set to outlive the pandemic with 91% of people saying they’ll continue to shop locally – after all restrictions end (Barclaycard Payments). The pandemic has seen consumers step up and support the…

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Importance of data and why data accuracy is KEY to your business and ours.

The benefits of making decisions with data are well-documented. A recent Economist Intelligence Unit survey found that 43 % of senior executives believe data is “extremely important” to strategic decision-making. MIRROR PROCESS – It’s ‘LOGIC-al’ Accuracy…

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Why is Point of Sale so important in todays’ retail environment?

So what is Point of Sale?  POS (Point of Sale) or POP (Point of Purchase) is what drives sales and encourages your customers to spend more and become increasingly familiar with your brand.  It is important…

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Convenience Sales growth outperforming large stores – Perfect time to grow your sales using Mirror Marketing.

There are reports and evidence everywhere showing the growth in the convenience sector. Convenience stores are outperforming large supermarkets in terms of sales growth. Some facts: A recent snapshot of the market (Source: Kantar) for the…

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