With the HFSS legislation looming – How will the high fat, sugar and salt legislation impact sales and brand awareness – and what can Mirror do to help? New legislation is only a matter of months…
Veganuary has grown exponentially over the last few years. All food retailers are competing for the best and most innovative plant-based range of meals. This includes the pet sector, with it seeing a rise of plant-based…
At Mirror we are lucky to work with some incredible horticulture and gardening-based brands. This has enabled us to see firsthand how the gardening retail landscape has evolved. The Garden Centre market has shown great resilience…
Read MoreWhere are we at for 2021 Golden’s quarter? We know the golden quarter sales of 2020 showed a huge shift, with 48% of all customers spending taking place online, according to Barclays Bank. The switch to…
Read MoreWho has ever watched a Santa dash or attended the local park run just before Christmas… It is a fabulous site of 100’s Father Christmas’ sprinting around the streets or parkland. At Mirror we genuinely believe…
Read MoreI know for many… looking back over the last 18 months can be quite a difficult viewing! So, let’s be brave and rewind halfway to retail’s commonly named ‘Golden quarter’. It was like Charles Dickens’ Christmas…
Read MoreDirect Sales – To syndicate or not to syndicate this is the question! We are regularly asked to buddy up brands for sales drives, giving an element of cost-sharing to reduce overall spend. On the face…
Read MoreThe growing trend is set to outlive the pandemic with 91% of people saying they’ll continue to shop locally – after all restrictions end (Barclaycard Payments). The pandemic has seen consumers step up and support the…
Read MoreThe benefits of making decisions with data are well-documented. A recent Economist Intelligence Unit survey found that 43 % of senior executives believe data is “extremely important” to strategic decision-making. MIRROR PROCESS – It’s ‘LOGIC-al’ Accuracy…
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